Brand1st
Privacy policy
Effective 25 November 2026
The short version. We collect what we need to run your account, take payment, save your work and improve Brand1st. Your brand answers are private to your account. We never sell your information, and we never send your answers to an AI service. You can ask to see, correct or delete your information at any time.
01Who we are
Brand1st is a product of Brand1st Systems, a registered business name of Nathan Rudel, sole trader, ABN 11 454 793 177, Newcastle, NSW (“we”, “us”). We handle personal information in line with the Australian Privacy Principles. Questions or requests go to hello@brand1st.com.au.
02What we collect
| What | Why |
|---|---|
| Your email address and login details | To create and secure your account. Passwords are handled by our account provider; we can’t see them. |
| Payment details | To take payment. Stripe processes your card; we only see the amount, date, the last four digits and the card type. |
| Your answers in Brand1st, your Brand Master and your briefs | To save your work and generate your Brand Master. This can include details about your business, customers and competitors that you choose to enter. |
| Your intake answers (such as your industry, where your business is at, and what you plan to brief next) | To tailor examples and wording to your business, and to understand who uses Brand1st so we can improve it and send relevant emails. |
| Your acceptance of the founding terms, any referral code, and the offer you bought | To keep a record of what you agreed to and to pay partner commissions. |
| Where you are in Brand1st (the last step you worked on) | To take you back to it, and to send a reminder if you’ve stopped for a while. |
| Emails you send us and testimonials you give | To answer you and, with your permission, to show others what Brand1st does. |
| Basic website analytics (pages visited, device type, rough location, how you arrived) | To see which pages and ads work. |
We don’t ask for sensitive information, and we ask you not to enter it into Brand1st.
03Who we share it with
We use a small number of service providers to run Brand1st. They only get what they need to do their job:
- Memberstack: accounts, logins and saving your answers. Data is stored in the United States.
- Stripe: payments, and Afterpay where offered. Stripe may store data in Australia, the United States and other countries.
- Netlify: hosts the website and app. Servers are in the United States and other countries.
- Google: serves the fonts used inside the app, which shares your IP address with Google when a page loads. We also use Google Analytics to see how the website is used; it sets cookies.
- ActiveCampaign: sending emails about your account and, if you agree, about Brand1st. Data is stored in the United States.
- Hnry: our accountant and business account, which receives sales records (names, emails and amounts) for tax purposes.
Some of these providers store information outside Australia, mainly in the United States. We choose providers that protect personal information to a standard similar to the Australian Privacy Principles.
We never sell your information. We don’t share your answers with other customers or partners. If a partner (such as a designer) referred you, they learn that you bought Brand1st so they can be paid a commission; they don’t see your answers unless you share them yourself.
We never send your answers to an artificial intelligence service. If you use the AI Brief, you choose what to paste into which AI tool, under that tool’s own terms.
04Emails
We send emails you need, such as receipts, login emails and messages about your account. With your permission, we also send emails about Brand1st. Every marketing email has an unsubscribe link, and we follow the Spam Act 2003.
05Founding members
If you took a founding spot, you agreed that we may publish your Brand Master, or parts of it, and your testimonial. We show you exactly what we plan to publish first and remove anything you ask us to. See section 04 of the terms of sale.
06Cookies and your device
Our account provider uses cookies and your browser’s storage to keep you logged in. The app also keeps a copy of your answers on your device so nothing is lost if you go offline; it’s removed when you log out after everything has saved. Google Analytics cookies tell us how the website is used. You can block them in your browser settings.
07How long we keep it, and security
We keep your account and answers while your account exists, so your Brand Master is there when you come back. If you ask us to delete your account, we delete your answers within 30 days. We keep payment and sales records for five years, as Australian tax law requires.
Your information is stored by providers that use encryption in transit and access controls. Only Nate, the founder, can access customer accounts, and only to give support, fix problems or meet a legal obligation. If a data breach is likely to cause you serious harm, we’ll tell you and do what the law requires.
08Your choices
- See or correct your information: most of it is in your account. Email us for anything else and we’ll respond within 30 days.
- Delete your account: email us. Save your Brand Master as a PDF first, because deletion can’t be undone.
- Stop marketing emails: use the unsubscribe link in any email.
09Complaints
If you’re unhappy with how we’ve handled your information, email us and we’ll respond within 30 days. If you’re still not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
10Age
Brand1st is for adults running or starting a business. It isn’t intended for anyone under 18.
11Changes
We’ll update this policy if what we collect or how we use it changes, and show the effective date at the top. If a change is significant, we’ll email you.